Frederique Constant around the world – Geha bridge , Tel Aviv

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Frederique Constant around the world – Geneva, Airport

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AVSTEV GROUP AUSTRALASIA

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Dear Peter & Aletta,
Congratulations on your excellent results achieved in the 1st semester, which are not unexpected with both your dynamic leadership skills together with your fine FC team. Read more…
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Ladies Art Deco – Capitol File Magazine

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Record First Half Results

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We just announced record first half year results with 26% growth compared to 2013.

We are proud to have realized our best first half year ever, and it clearly proves that our product proposition – Accessible Luxury – continues to have great potential. The initial concept behind the brand was to create Swiss Made, high quality and innovative watches at sensible prices To let more people enjoy luxury. Still today, it is this mission that drives our passion. We would like to take the opportunity to thank our worldwide partners for their continuous support to Frederique Constant.

We have seen a significant increase in activity across most of our regions in 2014. With our Accessible Luxury positioning, we have been gaining market share in the US$ 1,000 to 5,000 segment. Frederique Constant grew strongly in Japan, South Korea, Australia United States and Canada, which is expected to continue in the second half of 2014.

This year, Frederique Constant celebrates its 10th anniversary of its in-house handcrafted movements. Since 2004, Frederique Constant is delivering timepieces with manufacture movements that are in-house developed, in-house manufactured and in-house assembled. The company developed 15 in-house handcrafted calibers, including the last 2014 creation: the Heart Beat Manufacture FC-945 with Silicium Escapement Wheel, Silicium Anker and Silicium Plateau for improved accuracy and reliability.

Frederique Constant Heart Beat Manufacture Tourbillon FC-980G4S6 with Silicium Escapement Wheel and Silicium Anker. Limited Edition 10 pieces for the 10 Years Anniversary of Heart Manufacture.

In view of a good start in 2014 and our intensive programs of merchandising, training and promotional activities, as well as new product launches, sales growth is expected to be strong for the year as a whole. Over the past 25 years, Frederique Constant has experienced annual growth rates of 15-25%. This year, Swiss watch exports will realistically rise in the single digits, and we will outperform the market.

 

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Live your passion

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Excerpt from our book on Family and Children

Is it more difficult on the market for family businesses than for big corporations?

Peter: Basically, yes. We primarily work with agents, some of whom are better than others. Our distributors generally work very hard on our brand’s behalf, but we still have to conduct plenty of training sessions to highlight the achievements and remarkable values of Frédérique Constant.

Aletta: The alternative would be to set up our own stores, but we don’t want to go that route because it would be too costly and would entail a much greater investment of managerial effort. We already have three stores and I always emphasize that there won’t be more in the future.

So big corporate groups have an advantage? Read more…

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Apple: Keep it simple

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Recently, the Wallstreet Journal reported on watches with simple designs. August 10, the NYT reviews how Apple strives for simplification as well. Below is based on article by Brian Chen on the Apple University in the NYT of August 10, 2014.

Apple and Picasso

Apple may well be the only tech company on the planet that would dare compare itself to Picasso. In a class at the company’s internal training program, the so-called Apple University, the instructor likened the 11 lithographs that make up Picasso’s “The Bull” to the way Apple builds its smartphones and other devices. The idea: Apple designers strive for simplicity just as Picasso eliminated details to create a great work of art. Read more…

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Passion Awards

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Many elements inspire success. Goal, energy and ambition play their part. But the fundamental element in building a successful charity is Passion. Passion for your mission, Passion to do good, Passion to give back.

Twenty five years ago, we started a company that was unlikely to succeed. We founded a new fine Swiss watch brand. The market for hand-made, high-value mechanical watches was dying. We were very young. And not even Swiss, but Dutch. Two decades later, Frederique Constant is one of the main success stories within the Swiss watch industry. The company grows 25-35% annually. In 2014, with a team of over 170 people, Frederique Constant expects to produce and sell over 130,000 watches in over 100 countries. Read more…

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