Following the pictures that were disclosed earlier, please find the latest one of Ms. ShuQi as part of the Frédérique Constant Charity campaign in Greater China.

Friday October 24, 2008 turned out to be a special day for over 350 VIP guests and journalists in Beijing, China. During the Frédérique Constant Passion Event 2008 at the famous Meilanfang Theatre in this vibrant metropole, the brand’s CEO Peter Stas introduced their new Chinese Brand Ambassador: Ms. ShuQi.

The Taiwanese-born movie star and celebrity told the press: ‘I was delighted when Frédérique Constant asked me to be their Chinese Ambassador for the Ladies collection. I have always loved watches and I am very excited by the Ladies Automatic Double Heartbeat Chocolate’. 

During the day program, Frédérique Constant presented itself to a large number of VIP journalists at XinYu Elegant Watch, the flagship store of watch distributor XinYu Hengdeli in Beijing’s main shoppingstreet Wangfujing.

At night, an exclusive dinner took place at Meilanfang theatre, catering for over 350 VIP guests. The dinner was followed by an exciting presentation of the Frédérique Constant collection and a passionate concert by the world renowned Beijing Symphony Orchestra. 

Last week the photo shoot with the new Frederique Constant Brand Ambassador took place in a studio in Hong Kong. The new Ambassador will be officially announced during the Frederique Constant Passion Event 2008, on October 24 in Beijing.

Under the passionate direction of Paul Tsang, one of the best photographers in this field, a team of over 20 creative professionals worked together towards a great result.

The ambassador, who previously worked together with some of the big names in the luxury industry, proved to be a perfect fit with the elegant style of Frederique Constant’s ladies watches.

From beginning of November, the exciting new campaign will become visible throughout China, Hong Kong and Taiwan.

Please visit this weblog again soon to discover who will be our new brand ambassador and for pictures of the exclusive Passion Event 2008!

In September 2008 Frédérique Constant Geneve achieved its highest monthly turnover since the establishment of the brand.

This announcement was made by the CEO of the brand, Mr. Peter C. Stas. “We are proud to have reached our best month ever this September and it proves that our product proposition -accessible luxury- continues to have great potential. The initial idea behind the brand was to create Swiss Made, high quality and innovative watches at sensible prices. And still today, this mission is what drives our passion. We would also like to take the opportunity to thank our worldwide partners for their continuous support.”

With the stable development of sell-out in most countries and the expansion in areas such as the Middle East, Russia and Asia, Frédérique Constant expects to reach again a substantial growth by the end of 2008. With an impressive growth rate between 25 and 35% over the past twelve years the brand has created a solid position within the Swiss watch industry.

This is our latest window in the lobby of the luxurious Swissotel Metropole in the centre of Geneva.

At the moment the preparations of the Frederique Constant Passion Event in Beijing are in full effect. On October 24 over 300 VIP guests and journalists are expected to attend this exclusive happening, which is taking place on various locations throughout this exciting city. 

The event is organized to celebrate the re-launch of the Frederique Constant-brand on the Chinese market, with our new partner Xin Yu. With this company - being one of the largest watch distributors in China and with a vast experience in this field - the brand is on its way to become extremely popular under Chinese watch buyers.

In order to accelerate this process, Frederique Constant is proud to announce the appointment of its new brand ambassador during the evening program at Meilanfang Theatre. After the announcement all guests are treated to a passionate concert, performed by the world renowned Beijing Symphony Orchestra.

Please visit this weblog again soon to discover who will be our new brand ambassador and for pictures of this exclusive event!

Beginning of September, Frédérique Constant organized its annual Distributor Meeting in Geneva for the sixth consecutive time. During this summit, the brand presented its overall-, its marketing- and its product strategies for the year to come.

With an exciting portfolio of new products for 2009, there was more than enough to discuss. During the various meetings, valuable comments and ideas were brought up by all parties.

Traditionally, the Frédérique Constant Distributor Meeting creates an opportunity for both the brand as well as its distribution partners. In order to satisfy market requirements, it has proven to be highly valuable to brainstorm on novelties in an early stage and to be able to make adjustments, without losing the unique and recognizable brand identity by carefully protecting its DNA.

The meetings normally result in the year-after-year presentation at BaselWorld of an internationally appreciated collection that accedes to a global taste.

It feels good to work closely together with a group of people that shares the passion for beautiful watches that we have here in Geneva at Frédérique Constant.

We are looking very much forward to launch the new products during the next BaselWorld, only six months from now… 

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Two exciting new wristwatches

Frederique Constant introduced two Limited Edition automatic watches to celebrate its latest sponsoring of a worldwide Austin Healey owners gathering in Sweden.

Online Press Release:
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Frederique Constant introduced two Limited Edition watches to celebrate its latest sponsoring of a worldwide Healey owners gathering in Sweden.

Frederique Constant automatic Healey watches have a two-way winding system that is activated by movements of the wrist. The turning rotor is visible through the sapphire glass on the back of the watch. A high quality miniature Austin Healey car in a luxurious wooden box will accompany each watch.

Those who appreciate fine time pieces, have always preferred mechanical watches. To a watch collector, a mechanical watch has much more character than a quartz watch as it comprises of hundreds of fine mechanical components assembled by hand. Frederique Constant implements new high tech quality control to create better, more precise and more reliable mechanical watches.

Frederique Constant & Healey

After having successfully sponsored the 2nd European Healey Meeting in 2004, the Dutch Healey Anniversary in 2005, the Healey Le Mans Challenge in 2006, the Healey Heidelberg Challenge in 2007, Frederique Constant is very proud to be the main sponsor of the Third European Healey Meeting in Sweden in 2008, a unique event reuniting over 250 Austin Healey sports cars dating from the early 1950s including an amazing 30 cars coming all the way from Australia, and 500 enthusiasts from over 18 different countries! More…

“Our Healey sponsoring is a celebration of the appealing classical design and excellent engine performance of Austin Healey cars. These are the same core values we emphasize at Frederique Constant.”

About Frederique Constant

Frederique Constant is an independent family owned watch manufacturer based in Plan-les-Ouates, Geneva. The company is involved in all stages of Watch Production, from initial design to final assembly and quality control. Frederique Constant watches are defined by their high quality, differentiation and precision in design and manufacture. Frederique Constant has a passion for design of beautiful watches. Their perceived value — through quality of design, materials, and manufacture — is a key component of its success. Each watch is assembled by hand and extensively controlled with latest equipment to ensure maximum quality. The company innovates to offer creativity and exceptional value. Its 3200 square meters factory in Plan-les-Ouates Geneva is ultra modern and offers the best environment for its passionate watchmakers. Production will reach 100’000 timepieces in 2008. More information can be found at www.frederique-constant.com.