When two passions come together…
Frederique Constant Genève teams up with Cohiba cigars for an extraordinary limited edition
New York City – August 5th, 2010 – Frederique Constant is excited to introduce a new, passionate initiative, exclusively for the United States of America: the Frederique Constant for Cohiba Limited Edition timepieces.
Two companies specializing in refined products that are an expression of pure passion –exclusive cigars and luxury wristwatches- have jointly developed two exceptional watches that reflect the style and atmosphere of the Cohiba brand.
With its smooth case inspired by ‘Toro’ shaped cigars, the warm, ivory colored dial, the tobacco brown Roman numerals and the hand-sewn tobacco brown Crococalf strap, these watches form a tribute to the high-profile cigar brand that achieved ‘cult’ status under discerning connoisseurs the world over.
Presented in a luxurious giftbox that doubles as a humidor, and produced in a very limited edition of 188 numbered pieces in steel and 188 pieces in rose gold plated, these watches are already ‘smoking hot’ before their launch!
Frederique Constant and Cohiba will be launching these exclusive timepieces during a dedicated event on September 22nd, 2010 at Club Macanudo in New York City. In the setting of New York City’s premier cigar bar, restaurant and lounge, VIP guests will discover for the first time the result of this exciting and unique partnership.
More about Cohiba:
Five centuries after Christopher Columbus heard the word Cohiba for the first time in the Dominican Republic, a Cohiba cigar was developed in the same country by Diaz y Cia in 1978. The Dominican Cohiba cigar, which was reformulated in the 1990s, is the only Cohiba cigar that can be purchased legally in the United States. This limited edition set is the result of a cooperation is between Frederique Constant SA & General Cigar Company Inc., the largest cigar company in the USA.
Live your Passion
Frederique Constant teams up with Actress Eva Longoria for the prestigious Par Coeur Gala 2010
Annual Charity Gala to be held on September 20, 2010 in Paris
Frederique Constant, one of Switzerland’s leading watch brands, is honored to be the official sponsor of the Par Coeur Gala 2010. This Gala event, hosted by the founders of the Par Coeur Association, actress Eva Longoria and NBA star Tony Parker, will once again be held this September 20th in Paris at the beautiful Cambon Capucines Pavillon by Potel and Chabot. The Par Coeur Association, a French foundation, seeks to bring attention to fiscally responsible charities that continuously make substantial differences in the lives of countless families and children worldwide.
This year, the gala will benefit “Toutes A L’Ecoles,” a non-profit organization that operates to create schools and educational programs for young girls in developing countries, as well as “Eva’s Heroes,” a non-profit organization dedicated to enriching the lives of those with developmental challenges by creating environments in which they are free to interact, grow, learn, and love.
The annual Par Coeur Gala is meant to be a night of hope and inspiration, attended by prestigious guests and celebrities, with the sole of aim of benefiting Par Coeur Association’s charity partners.
“We are proud to be the official partner for this year’s Par Coeur Gala,” said Frederique Constant CEO Peter Stas. “We are committed to celebrate and support those passionate charitable organizations that go the extra mile to improve the lives of less fortunate people worldwide. Thus, Frederique Constant and the Par Coeur Association form a perfect match.”
Frederique Constant’s company motto is “Live your passion” and it is true passion that made CEO Peter Stas and his wife Aletta Bax evolve from lovers of fine watches into the reputable founders of one of the main success stories within the Swiss watch industry.
“Each year, the gala gains more and more attention and attendees, and we are so honored to have Frederique Constant participate as our official sponsor,” said Eva Longoria. “This year’s Par Coeur Gala will bring together individuals who are dedicated to making a contribution to improving the lives of young girls.”
About Frederique Constant
Since its creation in 1988 by Peter and Aletta Stas, under the premise of the company’s slogan “Live your Passion”, Frédérique Constant has come a long way. Based in Plan-les-Ouates- Geneva, still independent and family-owned, the company has gradually become an important player within the Swiss watchmaking industry. Avid to always offer the best quality and at the same time remain accessible, Frédérique Constant has developed all its departments to be able to control the various stages of the production of its watches, from initial conception to the final quality control and including assembly. In 2004, Frédérique Constant entered the elite circle of Swiss watch brands that develop and produce their own in-house movements. Consequently, Frédérique Constant became a “Manufacture”.
Live your Passion
Official Timekeeper of The Peking to Paris Motor Challenge
Frédérique Constant is proud and honored to have been selected as the Official Timekeeper of The Peking to Paris Motor Challenge, taking place from September 10th till October 16th, 2010.
Frédérique Constant will be the exclusive sponsor of this legendary and prestigious classic car event, of which the first edition took place as far back as 1907.
The idea for the race came from a challenge published in the Paris newspaper Le Matin on January 31st 1907, that stated:
“What needs to be proved today is that as long as a man has a car, he can do anything and go anywhere. Is there anyone who will undertake the challenge to travel from Peking to Paris by automobile?”
The route for the 2010 edition of ‘The Ultimate Driving Adventure’ runs from the Great Wall in China, through Mongolia, then briefly into Russia before turning south west into Kazakstan, Uzbekistan, Turkmenistan, and via Turkey, Greece and Italy into France to finish on the famous Place Vendôme in Paris. The trail follows the historic Silk Route and the participating drivers will have days off in fabled cities such as Almaty and Samarkand.
During this extremely demanding road rally, no less than 230 drivers and navigators – and their 165 classic and vintage cars dating from the 1920s to the 1960s – will cover over 16’000 km (9’000 miles) in approximately five weeks time.
For Frédérique Constant, sponsoring the Peking to Paris Motor Challenge forms an exciting and logical new chapter in its history of being part of classic car events around the world. If there is one element that is required to take part in the Peking to Paris Rally, it is true Passion. It is this same Passion that guides Frédérique Constant on its highly successful journey through the world of luxury watchmaking.
Under the premise of its slogan ‘Live your Passion’ the brand encourages people around the world to follow their passion. Being part of The Great Peking to Paris Expedition perfectly reflects this devotion. All participating cars will bear the Frédérique Constant logo, and both the driver and the navigator of the winning equippe will be awarded with an exclusive Frédérique Constant timepiece, upon their glorious arrival in Paris.
We wish all teams wisdom and the best of luck on their extraordinary journey!
Please stay informed about The Greatest Motoring Adventure on the Globe via the Frederique Constant weblog (http://blog.frederique-constant.com) and via the official Facebook Fan page (http://www.facebook.com/Watches.Frederique.Constant).
Frederique Constant hosts glamorous dinner in New York City, celebrating the Passion Awards for Charity 2010
Geneva, June 24, 2010. Many elements inspire success. Goal, energy and ambition play their part. But the fundamental element in building a successful charity is Passion. Passion for your mission, Passion to do good, Passion to give back.
Twenty years ago, Peter & Aletta Stas started a company that was unlikely to succeed. They founded a new fine Swiss watch brand. The market for hand-made, high-value mechanical watches was dying. They were very young. And not even Swiss, but Dutch. Two decades later, Frédérique Constant is one of the main success stories within the Swiss watch industry. The company grows 25-35% annually. In 2010, with a team of just 100 people, Frederique Constant expects to produce and sell over 100,000 watches in 90 countries.
The overriding factor for this success has been Passion. Passion that made Peter & Aletta evolve from lovers of fine watches into global producers. This is why the company slogan has always been ‘Live your Passion’. And why for the third time, Peter & Aletta are proud to announce the Frederique Constant Passion Awards. Through these awards, they personally aim to reward charitable organizations that are driven by Passion, and celebrate and support their entrepreneurial success. The Passion Awards have evolved in to an institution through which Frederique Constant gives back to society, and namely to people that are less fortunate.
Winners of the previous editions of the Frédérique Constant Passion Awards are Dr. William Novick of the International Children’s Heart Foundation and Mrs. Laura Cotton of the Paint a Smile Foundation.
After two memorable editions in Geneva, this year the city of cities was chosen for this very special event: New York. The prize in 2010 will include a generous donation of USD 50’000,- towards the winning charity, as well as Frédérique Constant timepieces.
The check handover will be part of the exclusive, celebratory Passion Awards for Charity dinner, hosted by Peter & Aletta Stas, and taking place in New York City on June 29th at Cipriani Wall Street. There, celebrities and other Friends of the winning charity and of the brand, will witness a presentation as well as enjoy a culinary supper.
Live your Passion
Frederique Constant Sales Manager Training Days – Second Edition
Recently, during two days, we welcomed our Sales Managers from around the globe in Geneva. Sharing experiences, ideas and information has been of great value and enjoyable at the same time.
The second edition of the Sales Manager Training Days has been a great success and everyone is highly motivated to continue to work extremely hard and to maintain our Focus on Growth.
See herewith the feedback of some of the participants:
‘Thank you all very very much for your hospitality and congratulations for this rare spirit of emulation and “sense of belonging” you have induced to the team.
My only regret?… I missed the golf clinic on Saturday!
All the best and thanks a million!’
From MG
‘Thank you very much for the opportunity to spend some time with global team during these interesting days in Geneva.
Thank you also for the iPad which will be a great tool to better manage the business.’
From MS
‘Many thanks for the kind welcome you gave to my team for those 2 days in GVA. Both came back very enthusiastic about their activities, and of course with a 100% motivation rate for FC!’
From JW
‘Thank you for the useful training and amazing weekend in Geneva! Looking forward to seeing you soon.’
From ST
‘Thank you for all your efforts during the Sales Meeting. It was again a very motivating and highly informative gathering.’
From AM
‘I like to thank you for inviting me to the Sales Meeting. It was an excellent learning experience, as always. Perhaps the most important is the bonding and happiness I could see from the whole team. People are excited with the company, the products, the guidance and the great potential there is in the near future.
Looking forward to continue pushing for even greater success!!’
See you in NY!
From AR
‘Once again, well done on the two-day-seminar; I am not being polite when I say it was useful and enjoyable.’
From GF
‘I feel free to write you this email to tell you one more time how happy I was to spend time with you and the Frédérique Constant team in Geneva.
The way everything was organised was particularly nice and enjoyable.
Be assured that Frédérique Constant can always count on my personal motivation to keep on promoting the brand!
Best Regards, ONE TEAM ONE DREAM !!!’
From HD
The New Frédérique Constant Healey Chrono-Automatic & Stoptimer – A set of timekeepers born out of pure passion!
Geneva – April 2010
This year, Frédérique Constant presents the ultimate set for all passionate classic car drivers: an elegant gift box offering the new limited edition Healey Chrono-Automatic timepiece, combined with a unique mechanical, handmade Stoptimer. Pure style for pure passion!

To celebrate the continuing cooperation with the Austin Healey Owner Clubs around the world, Frédérique Constant introduces two new limited editions of its iconic Healey Chrono-Automatic, limited to 1’888 pieces in each version. The hand-polished, rounded case with a diameter of 43mm comes in two different finishing: elegant with a rose gold plated case, chocolate dial and leather strap, and more sporty in a steel case, silver dial with green accents and brown leather strap.
Frédérique Constant is excited to be the Official Timing Partner of the 2010 Healey Challenge in the United Kingdom, organized by The Healey Drivers Club – the world’s oldest club catering to Healey enthusiasts. The Healey Drivers Club is built around the Healey family. President Brian ‘Bic’ Healey holds as much enthusiasm for the brand as the most avid Healey owner. Originally founded in 1957, the Club meets twice a month in Devon and Cornwall. The Healey Drivers Club is the point of reference for all things Healey!
The story between the Swiss Watch Manufacturer Frédérique Constant and the Austin Healey Cars is a story of passion. Frédérique Constant has been the annual Official Timing Partner of Healey events around the globe since 2004, such as the Second European Healey Meeting in St. Moritz, the Healey Le Mans Challenge, the Healey Challenge Heidelberg, and the 34th International Austin Healey Challenge 2009, organized by the Austin Healey Clubs of America and Canada.
The 2010 Healey Challenge UK named “John Healey Memorial International Meet” will take place from May 6 till 9 in Dawlish Warren, South England, overlooking the sea and magnificent red cliffs of south Devon. During three days, the passionate Healey Owners will discover the beautiful English landscape, the actual origins of the Healey cars. And, as a subtle hint to the Healey Challenge 2010, the official logo of the event is engraved on the case back of the Frédérique Constant Healey Chrono-Automatic, alongside the aperture offering a glimpse of the automatic movement inside.
Gentlemen, start your engines for the Healey Challenge 2010! The Frédérique Constant Healey Chronograph & Stoptimer are all set…
Live your Passion
For more information, please contact Yasmina Pedrini at pedrini@frederique-constant.com
Sébastien Schneiter – Frederique Constant Junior Ambassador – getting ready for the Youth Olympic Game
With the Youth Olympic tickets now in Sébastien Schneiter’s hands, a new phase of training has started which will involve both training session at the club as well as at the Swiss Sailing team levels. It will be an intensive three month in order to be ready for the Olympic games. The key events during that period will be Byte CII as well as the Laser 4.7 European Championship which will both take place in July. In addition there will be the Nationals title events as well as several Swiss Sailing/Olympics training sessions. In August the Swiss Olympic teams will be heading to Singapore where they will be arriving there a week before the event itself to start training before the officials regattas.

Below are the various events in preparation for the Youth Olympic Games:

- 1-2 May: championnat suisse par point (Lugano), Laser 4.7.
- 7-8 May: championnat suisse par point (Thun), Laser 4.7.
- 28-30 May: Lago di Garda clinic, Byte
- 12-13 june, CM Fos sur Mer, Laser 4.7
- 25-30 June: lago di garda training, Byte.
- 1-4 July: European Byte, Lago di Garda.
- 8-11 July: Swiss Nationals, Laser 4.7
- 21-24 July: Hourtin Training, Laser 4.7
- 25-31 July: Laser 4.7 European championship, Hourtin
- 7-14 August: Byte training, Singapore.
- 15-26 August: Youth Olympic Games
The Frederique Constant Passion Awards for Charity 2010
True passion is the ultimate factor for entrepreneurial success. Frédérique Constant has created a biennial award celebrating entrepreneurial passion: The Frédérique Constant Passion Awards for Charity. For the first time, this year the Passion Awards are focussed… strictly on charitable organizations.
Apply, or nominate your favourite Charity now! For more information and the application forms go to: www.frederique-constant.com/en/passion_award/
Sébastien Schneiter – Frédérique Constant Junior Ambassador – and the Swiss team are getting ready for the World Championship
To support Frédérique Constant Junior, the company will start a dedicated advertising campaign featuring Sebastian and Alex Schneiter. Sebastian Schneiter (14) is currently qualifying for the Youth Olympic Games, a fantastic event in Singapore in 2010. To succeed at such an event you need a real passion and the story behind such endeavour will be a great one!
Heavy training sessions in Cannes in preparation of the World Championship are ongoing. Most of the Nations have already arrived and everyday there are practices races. Conditions are ideal and wind are usually strong. One more week to go before the start of the official races. The Swiss team and Sébastien Schneiter doing well and the spirit is high.
Live your passion!
Frederique Constant Junior – Youth Olympic Games update
The Swiss team (3 boats) is now into intensive training. Over 10 Nations are already in Cannes practicing too before the world championship. Yesterday a pre-world championship regatta took place with over 20 boats and 10 Nations and 4 regattas raced. Best Swiss score did come from Sébastien who did finish 3rd overall.




















