Maximum growth and high ideals are not incompatible.
In his book, Grow, Jim Stengel shows how 50 of the highest-performing companies in the world harnessed the power of brand ideals to tower over their competitors – and how your business can, too. Grow presents an actionable framework for developing the roots that are necessary to thrive in the new business climate. Start big or start small, but start by formulating your Core Purpose.
Jim Stengel’s ten-year growth study of more than 50,000 brands reveals the secret: those centering their business on improving people’s lives outperform their competitors. Read more…