When two passions come together…
Frederique Constant Genève teams up with Cohiba cigars for an extraordinary limited edition
New York City – August 5th, 2010 – Frederique Constant is excited to introduce a new, passionate initiative, exclusively for the United States of America: the Frederique Constant for Cohiba Limited Edition timepieces.
Two companies specializing in refined products that are an expression of pure passion –exclusive cigars and luxury wristwatches- have jointly developed two exceptional watches that reflect the style and atmosphere of the Cohiba brand.
With its smooth case inspired by ‘Toro’ shaped cigars, the warm, ivory colored dial, the tobacco brown Roman numerals and the hand-sewn tobacco brown Crococalf strap, these watches form a tribute to the high-profile cigar brand that achieved ‘cult’ status under discerning connoisseurs the world over.
Presented in a luxurious giftbox that doubles as a humidor, and produced in a very limited edition of 188 numbered pieces in steel and 188 pieces in rose gold plated, these watches are already ‘smoking hot’ before their launch!
Frederique Constant and Cohiba will be launching these exclusive timepieces during a dedicated event on September 22nd, 2010 at Club Macanudo in New York City. In the setting of New York City’s premier cigar bar, restaurant and lounge, VIP guests will discover for the first time the result of this exciting and unique partnership.
More about Cohiba:
Five centuries after Christopher Columbus heard the word Cohiba for the first time in the Dominican Republic, a Cohiba cigar was developed in the same country by Diaz y Cia in 1978. The Dominican Cohiba cigar, which was reformulated in the 1990s, is the only Cohiba cigar that can be purchased legally in the United States. This limited edition set is the result of a cooperation is between Frederique Constant SA & General Cigar Company Inc., the largest cigar company in the USA.
Live your Passion
Official Timekeeper of The Peking to Paris Motor Challenge
Frédérique Constant is proud and honored to have been selected as the Official Timekeeper of The Peking to Paris Motor Challenge, taking place from September 10th till October 16th, 2010.
Frédérique Constant will be the exclusive sponsor of this legendary and prestigious classic car event, of which the first edition took place as far back as 1907.
The idea for the race came from a challenge published in the Paris newspaper Le Matin on January 31st 1907, that stated:
“What needs to be proved today is that as long as a man has a car, he can do anything and go anywhere. Is there anyone who will undertake the challenge to travel from Peking to Paris by automobile?”
The route for the 2010 edition of ‘The Ultimate Driving Adventure’ runs from the Great Wall in China, through Mongolia, then briefly into Russia before turning south west into Kazakstan, Uzbekistan, Turkmenistan, and via Turkey, Greece and Italy into France to finish on the famous Place Vendôme in Paris. The trail follows the historic Silk Route and the participating drivers will have days off in fabled cities such as Almaty and Samarkand.
During this extremely demanding road rally, no less than 230 drivers and navigators – and their 165 classic and vintage cars dating from the 1920s to the 1960s – will cover over 16’000 km (9’000 miles) in approximately five weeks time.
For Frédérique Constant, sponsoring the Peking to Paris Motor Challenge forms an exciting and logical new chapter in its history of being part of classic car events around the world. If there is one element that is required to take part in the Peking to Paris Rally, it is true Passion. It is this same Passion that guides Frédérique Constant on its highly successful journey through the world of luxury watchmaking.
Under the premise of its slogan ‘Live your Passion’ the brand encourages people around the world to follow their passion. Being part of The Great Peking to Paris Expedition perfectly reflects this devotion. All participating cars will bear the Frédérique Constant logo, and both the driver and the navigator of the winning equippe will be awarded with an exclusive Frédérique Constant timepiece, upon their glorious arrival in Paris.
We wish all teams wisdom and the best of luck on their extraordinary journey!
Please stay informed about The Greatest Motoring Adventure on the Globe via the Frederique Constant weblog (http://blog.frederique-constant.com) and via the official Facebook Fan page (http://www.facebook.com/Watches.Frederique.Constant).
Kung Hei Fat Choi – Happy Chinese New Year!
Spring festival, or what is more known as the Chinese New Year, is
considered one of the most important events in China. The celebration is
based on the lunar calendar, so that the first day of the lunar year marks
the Chinese New Year. Thus, the event falls between late January to early
February. The celebration begins on the eve of the lunar new year and
continues on until the fifth day of the lunar calendar’s first month. Next
will come the lantern festival.
Live your passion!
