Official Timekeeper of The Peking to Paris Motor Challenge
Frédérique Constant is proud and honored to have been selected as the Official Timekeeper of The Peking to Paris Motor Challenge, taking place from September 10th till October 16th, 2010.
Frédérique Constant will be the exclusive sponsor of this legendary and prestigious classic car event, of which the first edition took place as far back as 1907.
The idea for the race came from a challenge published in the Paris newspaper Le Matin on January 31st 1907, that stated:
“What needs to be proved today is that as long as a man has a car, he can do anything and go anywhere. Is there anyone who will undertake the challenge to travel from Peking to Paris by automobile?”
The route for the 2010 edition of ‘The Ultimate Driving Adventure’ runs from the Great Wall in China, through Mongolia, then briefly into Russia before turning south west into Kazakstan, Uzbekistan, Turkmenistan, and via Turkey, Greece and Italy into France to finish on the famous Place Vendôme in Paris. The trail follows the historic Silk Route and the participating drivers will have days off in fabled cities such as Almaty and Samarkand.
During this extremely demanding road rally, no less than 230 drivers and navigators – and their 165 classic and vintage cars dating from the 1920s to the 1960s – will cover over 16’000 km (9’000 miles) in approximately five weeks time.
For Frédérique Constant, sponsoring the Peking to Paris Motor Challenge forms an exciting and logical new chapter in its history of being part of classic car events around the world. If there is one element that is required to take part in the Peking to Paris Rally, it is true Passion. It is this same Passion that guides Frédérique Constant on its highly successful journey through the world of luxury watchmaking.
Under the premise of its slogan ‘Live your Passion’ the brand encourages people around the world to follow their passion. Being part of The Great Peking to Paris Expedition perfectly reflects this devotion. All participating cars will bear the Frédérique Constant logo, and both the driver and the navigator of the winning equippe will be awarded with an exclusive Frédérique Constant timepiece, upon their glorious arrival in Paris.
We wish all teams wisdom and the best of luck on their extraordinary journey!
Please stay informed about The Greatest Motoring Adventure on the Globe via the Frederique Constant weblog (http://blog.frederique-constant.com) and via the official Facebook Fan page (http://www.facebook.com/Watches.Frederique.Constant).
Frédérique Constant presents the 2010 Novelties to Press in Munich, Germany.
On Tuesday March 9th, Frédérique Constant CEO Peter Stas had the pleasure of presenting part of the 2010 Novelties to a selection of renowned German journalists.
In the lavishly decorated private Frédérique Constant Salon in the beautiful Bayerischer Hof Hotel in Munich, members of the press were given the opportunity to interview Peter Stas and to discover the great Frederique Constant Novelties, such as the sophisticated Runabout, the elegant Maxime Manufacture Lady and the innovative Junior-line.
Highly positive comments were expressed by the knowledgeable German press on the new collection. Peter Stas said: ‘We had a very good and pleasant day today in Munich, and the positive comments we received from the German press are first of all highly appreciated but also encouraging, on the ‘eve’ of BaselWorld!’
“Frédérique Constant Star Ambassador” – Retailer training’s program in Hong Kong
“Frederique Constant Star Ambassador” – The retailers training’s events took place in Hong Kong on last June 1st and 2nd at the prestigious Langham Place with over 30 participants.
Mr. Peter Stas, CEO of Frederique Constant, in visit to Hong Kong, conducted himself the training.
Each participant, who has correctly finished the program, has received its certificate form Mr Stas.
Frederique Constant present at Swiss Watch by JCK in Las Vegas
Frederique Constant presentation @ The Venetian
As part of its expansion strategy in the USA, Frederique Constant has been attending the exclusive Swiss Watch by JCK trade show at the glamorous Venetian Hotel on the Strip in Las Vegas.
2009 novelties were presented to top US retailers and luxury press during numerous meetings.
Frederique Constant Presentation @ The Venetian
Frederique Constant presentation @ The Venetian
Reactions to the collection of all visitors to the Frederique Constant Suite reconfirmed the successful global ‘Accessible Luxury’ strategy of the brand. The suite was completely decorated in a classical & classy style, in line with the brands corporate image.
A Room With A View
Just one day before BaselWorld 2009 opens its doors…
On Thursday March 26 BaselWorld 2009 will open its doors to the public. For Frederique Constant it will be an exciting and busy fair, with many new models to present and a huge number of appointments with customers & members of the press.
To prepare our trade partners, tomorrow there will be a Basel Preparation Meeting where we present our Strategy & Products for 2009. This way all our distributors from around the world will be well prepared to start the show.
In April, May & June delivery of the novelties will take place for the end-consumer to discover in their local jewelry & watch store.
We are sure you will not be disappointed by our exciting new collection, traditionally in the Accessible Luxury price range. And with everything going on around the world these days, this segment could be more in demand than ever…!
Enjoy!
New window in Swissotel Metropole Geneva
This is our latest window in the lobby of the luxurious Swissotel Metropole in the centre of Geneva.
