A special message from Ralph Simons, President Alpina Frederique Constant Americas

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Dear Partner,

We gladly share with you the attached article from yesterday’s International Herald Tribune, including quotes from Frederique Constant CEO Peter Stas.

Accessible Luxury

Victoria Gomelski, the writer of the article strongly emphasizes on the comeback of multiple Swiss watch brands to the Accessible Luxury segment of the market. However, for Frederique Constant there is no such thing as a comeback! Ever since the launch of our brand in 1988, our focus has been on high end, Swiss made watches at sensible prices.

Strong ongoing growth

We are delighted to inform you that our year-to-date sales results for North America currently show a growth rate of 31%. This proves that our initial product proposition – Accessible Luxury – continues to have great potential. We would like to take the opportunity to thank you as our retail partner for your continued support.

The ‘big idea’ behind Frederique Constant 

From the beginning, Peter & Aletta Stas, founders of Frederique Constant, decided to create Swiss made, classical timepieces at attractive prices. Being in their early 30’s, just married and practically without any assets, they could not afford a $15,000 watch. Still, they were very interested in beautiful and high quality Swiss timepieces. Hence, by launching Frederique Constant they became their own target audience! It is important to note that Frederique Constant today still has exactly the same concept and positioning. It confirms our belief in the original concept and business model.

Exceptional Value

Frederique Constant watches are offered in the Accessible Luxury price segment; the core collection ranges from $500 – $5,000 for a high-quality Swiss watch. Our business model is designed to keep cost down; resulting efficiency gains are fully passed on to the final consumer. We have a no-nonsense and open company culture emphasizing integrity, respect, imagination and passion. We do not have the high expenses related to Brand Ambassadors. Instead we prefer to invest in our products. Frederique Constant has never changed its concept and positioning. While other brands substantially increased their prices, we kept them largely the same. Ongoing growth around the world for the past 20 years has only strengthened our belief in the original concept, and our conviction to deliver on our consumer-centric philosophy.

Thank you, and we look forward to a mutually successful fourth quarter!

Kind regards,

Ralph Simons


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