Frederique Constant and Chong Hing Jewelers open up their hearts in support of the World Heart Federation’s ‘Hearts of Children’ campaign

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ImageSan Gabriel, California – While World Heart Day traditionally takes place every year on September 29th, this year Frederique Constant and Chong Hing Jewelers team up to help increase awareness earlier in the year with an exciting promotion!

For a limited time, from August 14th till September 21st, every client that purchases a Frederique Constant timepiece is rewarded with a very special key. A key that could unlock one of the three treasure chests located at Chong Hing’s beautiful San Gabriel store. Inside the treasure boxes, the lucky winners will find a gift that would make anyone’s heart melt! Frederique Constant jewelry and watches from the brand’s Double Heart Beat Collection have been hidden inside.

The Swiss watch manufacturer launched this beautiful watch collection in 2007 to support various heart related charites such as the International Children’s Heart Foundation, the American Heart Association and Eva Longoria’s Par Coeur Foundation. This year, Frederique Constant announced that Inès Sastre, world-famous model, actress and UNICEF representative has been appointed as the brand’s Female Charity Ambassador for the next two years, to jointly support the World Heart Federation. Frederique Constant is proud to be joining forces with Inès on the wonderful ‘Hearts of Children’ campaign, dedicated to protecting the future generation against heart disease and stroke, by encouraging heart-healthy living from early life. Frederique Constant makes a generous donation to the World Heart Federation for each timepiece sold from this collection, throughout the year.

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The successful partnership between Frederique Constant and Chong Hing Jewelers started back in 2009. Ever since the two companies have worked together intensively to support various local and international charitable projects. Most recently, in celebration of World Heart Day on September 29, 2012, the world famous Taiwanese model and actress Ms. Shuqi was flown in from China to host a glamorous in-store ceremony and gala dinner at the historic Biltmore Millennium Hotel in Los Angeles, California, attended by over 250 VIP guests.

This year’s promotion will be supported by Chong Hing’s San Gabriel, Los Angeles Chinatown, and Rowland Heights locations from August 14th – September 21st. The key holders will return to the San Gabriel store for an early celebration of World Heart Day on September 21st knowing they have the unique chance to unlock one of the treasure chest and find a gift within, showing our appreciation for their support.

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About Frédérique Constant

Founded in 1988 by Aletta and Peter Stas and driven by passion, Frédérique Constant has grown into one of the larger Swiss watch manufacturers. Frédérique Constant positions itself in the Accessible Luxury segment, with most of its watches selling at USD $1,000-5,000 retail. Frédérique Constant watches are defined by their high quality, differentiation and precision in design and manufacture. Each of Frédérique Constant timepieces are assembled by hand and extensively controlled with latest equipment to ensure maximum quality. The brand strives to offer creativity and exceptional value.

Over the years, Frédérique Constant has earned a reputation as a leading maker of Swiss luxury watches despite the relative youth of the brand. The quality of the timepieces and the detail involved in crafting each watch is only part of the success story; the rest was driven by watch aficionados and lovers of the brand who saw that there was something different and unique in its offering. It is appealing to this same group of people that Frédérique Constant hopes to make a difference in the lives of many by soliciting their support to extend the same affection they have for the brand, towards charities and causes we are associated with.

From the Ladies Automatic Double Heart Beat Collection, $50 for each watch sold in the world is donated to various charities. These charities, such International Children’s Heart Federation, American Heart Association, Par Coeur Eva Longoria, or The World Heart Federation include all those related to the heart and children.

About Chong Hing

For over forty-two years, some of the finest gems, jewelry and timepieces have passed through the doors of Chong Hing Jewelers. Priding itself as a purveyor of high-end luxury, Chong Hing Jewelers offers an eclectic range of styles with over 30 brands. Founded in 1970 by the Lee family in Los Angeles, Chong Hing Jewelers has expanded to include five stores in California.  Southern California stores in Chinatown Los Angeles, San Gabriel and Rowland Heights.  For Northern California, Milpitas and CH Premier store in Valley Fair.

About the World Heart Federation

The World Heart Federation is dedicated to leading the global fight against heart disease and stroke, with a focus on low- and middle-income countries, via a united community of more than 200 member organizations. With its members, the World Heart Federation works to build global commitment to addressing cardiovascular health at the policy level, generates and exchanges ideas, shares best practice, advances scientific knowledge and promotes knowledge transfer to tackle cardiovascular disease – the world’s number one killer.
For additional information, please contact Lisa Paonessa via [email protected] or call 1-646-478-6899.




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