New Amour Heart Beat Ladies Automatic Collection… Designed by ShuQi

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Frédérique Constant Amour Heartbeat ShuQiJanuary 2011 – Geneva

Frédérique Constant Genève is proud to introduce its new Amour Ladies Automatic Collection designed by ShuQi, the famous Taiwanese-born movie star & glamorous personality, who has been the Frédérique Constant Brand Ambassador for Greater China since 2008. Through the advertising campaign for Ladies, ShuQi has already actively supported Frédérique Constant charity campaigns in China with the Paint a Smile Foundation and Beijing Children’s Hospital.

As a truly passionate Ambassador, ShuQi chose to make an even greater contribution to our charity campaign, by creating in close collaboration with the designers of our Geneva Manufacture, her very own range of timepieces: the new Amour Heart Beat Automatic. ShuQi’s recent visit to the Frederique Constant workshops in Geneva to settle the final details of this new collection, formed a great opportunity for a photoshoot, which will promote her new collection in Greater China and around the world. The magnificent mountainous Geneva region served as the perfect backdrop. Very soon, the new ShuQi campaign will be released.

ShuQi_at_the Frederique_Constant_Manufacture_in Geneva_7_SMClassic yet elegant, feminine and sophisticated, the new Frédérique Constant Amour Heart Beat timepieces designed by ShuQi were developed with passion, to reflect all the values and aspirations of today’s women. With a gently rounded and comfortable case of 34mm diameter, either in stainless steel or in rose gold plated, these new models have a fine decorated dial with a subtle heart-shaped guilloché decoration in the center and a mother of pearl outer ring finishing. Available in opaline white, sweet vanilla or gourmet chocolate, the dial features a charmingly written ‘Amour’ decoration with iconic diamond-set heart-shaped opening at 12 o’clock, which reveals the beating of the balance of the movement. This highly decorated automatic calibre will seduce women appreciating fine Swiss watchmaking art.

As with the entire Ladies Heart Beat Collection, for every Amour Heart Beat watch sold, Frédérique Constant donates the cost of a life-saving heart scan to the International Children’s Heart Foundation.

Frédérique Constant is delighted with the commitment of ShuQi to this unique project and –for the well-being of as many children as possible- wishes ‘Fu’ (Chinese for ‘good luck’) to this new collection!

Live your Passion!

Frederique_Constant_Amour_FC-310CSQ2PD4Frederique_Constant_Amour_FC-310SQ2PD4Frederique_Constant_Amour_FC-310SQ2PD4ShuQi_at_the Frederique_Constant_Manufacture_in Geneva_6

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