Geneva, June 12th 2008: Frédérique Constant donates a cheque of 50’000.00 CHF to the International Children’s Heart Foundation through its International Charity Advertising Campaign
In 2007, Frédérique Constant’s new advertising campaign for its ladies Double Heart Beat Watch Collection helped to cure children with heart malfunctions. Featured personalities will put their celebrity and passion at the service of the new campaign. For each watch sold, Frédérique Constant donated the cost of a life-saving heart scan to the International Children’s Heart Foundation. This is on June, 12th, during the second Ceremony of the Passion Awards, which was held in the Bâtiment des Forces Motrices in Geneva, that Frédérique Constant decided to donate to the last year winner of the Passion Awards non-profit prize, Dr. William Novick, founder of the foundation, the totality of the donations gathered through the Charity Advertsing campaign.

Passion
Frédérique Constant timepieces are created with passion. Indeed, passion is the driver of our company’s success. With its slogan ‘Live your Passion’, we aim to attract customers who have a passion to succeed. With this new campaign, we wanted to share our passion and values by further contributing to charitable organizations.

The International Children’s Heart Foundation
The International Children’s Heart Foundation is a medical charity dedicated to providing free pediatric cardiac surgery to needy children throughout the world. To date, the foundation’s medical teams have provided life-saving heart surgery to almost 3000 children with congenital heart defects in 20 different countries. The foundation also aims to educate physicians, nurses and technicians in these countries – so that they may provide improved pediatric cardiac care to their own children in the future. The foundation was created in 1994 by Dr. William M.Novick. Dr Novick is also the co-winner of the Frédérique Constant Passion Award for 2007. More information: www.babyheart.org