Modern luxury culture fueled by commercialism seems to advocate purchases of luxury items at very high prices. Some people seem to focus only on how expensive an item is instead of focusing on its value. This unfortunate practice has eroded the true traditions of luxury where price was ultimately the function of the intrinsic value and quality of the item being purchased.
Manufacture Calibers are a Luxury Differentiator
By definition accessible luxury refers to items of luxury which are available at an accessible price, however to some the idea of accessibility seems alien when the subject of luxury is discussed. Take for example the undiscerning buyer who might have the financial wherewithal to purchase an expensive product without understanding the finer details about its intrinsic qualities. This sort of person merely understands luxury products as expensive items which are largely unavailable to most. With this in mind, why should anyone want a luxury item which is available to a greater number of people at an accessible price?
For about 20-30 years, Swatch has been the supplier of mechanical movements and their components for most of the Swiss watch industry. Despite its historical relationship, Swatch would like to reduce deliveries of calibers and assortments.
The watch industry has always been a horizontally organized industry. Also the Swatch Group purchases many parts, caliber anti-shock systems, rubies in calibers, dials, cases, etc from specialized manufacturers. Many factories that produce these components are shared by multiple brands, including Frederique Constant and Swatch Group brands. The horizontal organization of the Swiss watch industry has been one of the key drivers for the comeback after the nearly fatal Quartz Crisis in the 1970-1980’s.
Frederique Constant Genève teams up with Cohiba cigars for an extraordinary limited edition
New York City – August 5th, 2010 – Frederique Constant is excited to introduce a new, passionate initiative, exclusively for the United States of America: the Frederique Constant for Cohiba Limited Edition timepieces.
Frédérique Constant is proud and honored to have been selected as the Official Timekeeper of The Peking to Paris Motor Challenge, taking place from September 10th till October 16th, 2010. Read more…
Recently, during two days, we welcomed our Sales Managers from around the globe in Geneva. Sharing experiences, ideas and information has been of great value and enjoyable at the same time.
The second edition of the Sales Manager Training Days has been a great success and everyone is highly motivated to continue to work extremely hard and to maintain our Focus on Growth.
See herewith the feedback of some of the participants:
‘Thank you all very very much for your hospitality and congratulations for this rare spirit of emulation and “sense of belonging” you have induced to the team.
My only regret?… I missed the golf clinic on Saturday!
All the best and thanks a million!’
‘Thank you very much for the opportunity to spend some time with global team during these interesting days in Geneva.
Thank you also for the iPad which will be a great tool to better manage the business.’
‘Many thanks for the kind welcome you gave to my team for those 2 days in GVA. Both came back very enthusiastic about their activities, and of course with a 100% motivation rate for FC!’
‘Thank you for the useful training and amazing weekend in Geneva! Looking forward to seeing you soon.’
‘Thank you for all your efforts during the Sales Meeting. It was again a very motivating and highly informative gathering.’
‘I like to thank you for inviting me to the Sales Meeting. It was an excellent learning experience, as always. Perhaps the most important is the bonding and happiness I could see from the whole team. People are excited with the company, the products, the guidance and the great potential there is in the near future.
Looking forward to continue pushing for even greater success!!’
See you in NY!
‘Once again, well done on the two-day-seminar; I am not being polite when I say it was useful and enjoyable.’
‘I feel free to write you this email to tell you one more time how happy I was to spend time with you and the Frédérique Constant team in Geneva.
The way everything was organised was particularly nice and enjoyable.
Be assured that Frédérique Constant can always count on my personal motivation to keep on promoting the brand!
Best Regards, ONE TEAM ONE DREAM !!!’
Recently, Frederique Constant celebrated the cooperation with the Beijing Childrens Hospital, the Paint a Smile Foundation and Shuqi, during a successfull Charity Event in Beijing.
In the afternoon, during a ceremony at the Beijing Childrens Hospital, the inauguration of the newly decorated childrens ward took place.
Brand Ambassador Ms. Shuqi Read more…
“Frederique Constant Star Ambassador” – The retailers training’s events took place in Hong Kong on last June 1st and 2nd at the prestigious Langham Place with over 30 participants. Read more…
Frederique Constant presentation @ The Venetian
As part of its expansion strategy in the USA, Frederique Constant has been attending the exclusive Swiss Watch by JCK trade show at the glamorous Venetian Hotel on the Strip in Las Vegas. Read more…