What is Accessible Luxury?

Frederique Constant Manufacture Accessible Luxury Watches 300x200 What is Accessible Luxury? watchmaking watch making value timepieces timepiece switzerland swiss watch swiss Peter Stas manufacture luxury watches luxury industry Geneva accessible luxury

Manufacture Calibers are a Luxury Differentiator

By definition accessible luxury refers to items of luxury which are available at an accessible price, however to some the idea of accessibility seems alien when the subject of luxury is discussed. Take for example the undiscerning buyer who might have the financial wherewithal to purchase an expensive product without understanding the finer details about its intrinsic qualities. This sort of person merely understands luxury products as expensive items which are largely unavailable to most. With this in mind, why should anyone want a luxury item which is available to a greater number of people at an accessible price?

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Frederique Constant on homepage The Hour Glass

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What ‘they’ say about Frederique Constant…

Please find herewith a selection of notes on Frederique Constant and its product, randomly found on the internet.

From www.worldwatchreview.com:

What really stands this watch [Maxime Manufacture Automatic] out of the crowd, is its movement. You see, most brands in this price range (the watch will retail below €2000, by the way) are usually powered by standard ETA movements with standard complication modules supplied by third-party manufacturers like, say, Dubois-Depraz. The FC MMA is powered by the company’s own FC-700 in-house movement and, although its accuracy and reliability still have to pass the test of time, this makes it THE most exclusive affordable watch on the market.

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“Frederique Constant Star Ambassador” – Retailer training’s program in Hong Kong

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“Frederique Constant Star Ambassador” – The retailers training’s events took place in Hong Kong on last June 1st and 2nd at the prestigious Langham Place with over 30 participants. Read more…

Frederique Constant present at Swiss Watch by JCK in Las Vegas

 

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As part of its expansion strategy in the USA, Frederique Constant has been attending the exclusive Swiss Watch by JCK trade show at the glamorous Venetian Hotel on the Strip in Las Vegas. Read more…

Frederique Constant Maxime Manufacture Watch Collection at Basel — From ablogtoread.com

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Just one day before BaselWorld 2009 opens its doors…

On Thursday March 26 BaselWorld 2009 will open its doors to the public. For Frederique Constant it will be an exciting and busy fair, with many new models to present and a huge number of appointments with customers & members of the press.

To prepare our trade partners, tomorrow there will be a Basel Preparation Meeting where we present our Strategy & Products for 2009. This way all our distributors from around the world will be well prepared to start the show.

In April, May & June delivery of the novelties will take place for the end-consumer to discover in their local jewelry & watch store.

We are sure you will not be disappointed by our exciting new collection, traditionally in the Accessible Luxury price range. And with everything going on around the world these days, this segment could be more in demand than ever…!

Enjoy!

Photo shoot for new Frederique Constant Brand Ambassador

Last week the photo shoot with the new Frederique Constant Brand Ambassador took place in a studio in Hong Kong. The new Ambassador will be officially announced during the Frederique Constant Passion Event 2008, on October 24 in Beijing.

Under the passionate direction of Paul Tsang, one of the best photographers in this field, a team of over 20 creative professionals worked together towards a great result.

The ambassador, who previously worked together with some of the big names in the luxury industry, proved to be a perfect fit with the elegant style of Frederique Constant’s ladies watches.

From beginning of November, the exciting new campaign will become visible throughout China, Hong Kong and Taiwan.

Please visit this weblog again soon to discover who will be our new brand ambassador and for pictures of the exclusive Passion Event 2008!

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