Modern luxury culture fueled by commercialism seems to advocate purchases of luxury items at very high prices. Some people seem to focus only on how expensive an item is instead of focusing on its value. This unfortunate practice has eroded the true traditions of luxury where price was ultimately the function of the intrinsic value and quality of the item being purchased.
Recently, Frederique Constant celebrated the cooperation with the Beijing Childrens Hospital, the Paint a Smile Foundation and Shuqi, during a successfull Charity Event in Beijing.
In the afternoon, during a ceremony at the Beijing Childrens Hospital, the inauguration of the newly decorated childrens ward took place.
Brand Ambassador Ms. Shuqi Read more…
Please find herewith a selection of notes on Frederique Constant and its product, randomly found on the internet.
What really stands this watch [Maxime Manufacture Automatic] out of the crowd, is its movement. You see, most brands in this price range (the watch will retail below €2000, by the way) are usually powered by standard ETA movements with standard complication modules supplied by third-party manufacturers like, say, Dubois-Depraz. The FC MMA is powered by the company’s own FC-700 in-house movement and, although its accuracy and reliability still have to pass the test of time, this makes it THE most exclusive affordable watch on the market.
“Frederique Constant Star Ambassador” – The retailers training’s events took place in Hong Kong on last June 1st and 2nd at the prestigious Langham Place with over 30 participants. Read more…
Frederique Constant presentation @ The Venetian
As part of its expansion strategy in the USA, Frederique Constant has been attending the exclusive Swiss Watch by JCK trade show at the glamorous Venetian Hotel on the Strip in Las Vegas. Read more…
Frederique Constant has something to be proud about. At the very least it should be something that is exiting to fine watch consumers. While not the only company to offer relatively low cost in-house made movements, their new Maxine Manufacture Collection watches are beautifully made and feature a totally in-house made Swiss movement for under 2000 Euros. Read more…
The 2009 Collection that Frédérique Constant introduced during BaselWorld has been extremely well received by its partners. Both trade partners (distributors & retailers) as well as members of the press and also end-consumers that visited the Frédérique Constant booth were evenly impressed by the novelties.
Reactions to the all-new Maxime series were highly positive. The Maxime Manufacture Automatic surprised the audience with its technical sophistication on the in-house movement and the extremely competitive price level on the other hand. Read more…
On Thursday March 26 BaselWorld 2009 will open its doors to the public. For Frederique Constant it will be an exciting and busy fair, with many new models to present and a huge number of appointments with customers & members of the press.
To prepare our trade partners, tomorrow there will be a Basel Preparation Meeting where we present our Strategy & Products for 2009. This way all our distributors from around the world will be well prepared to start the show.
In April, May & June delivery of the novelties will take place for the end-consumer to discover in their local jewelry & watch store.
We are sure you will not be disappointed by our exciting new collection, traditionally in the Accessible Luxury price range. And with everything going on around the world these days, this segment could be more in demand than ever…!