Frederique Constant hosts glamorous dinner in New York City, celebrating the Passion Awards for Charity 2010
Geneva, June 24, 2010. Many elements inspire success. Goal, energy and ambition play their part. But the fundamental element in building a successful charity is Passion. Passion for your mission, Passion to do good, Passion to give back.
Twenty years ago, Peter & Aletta Stas started a company that was unlikely to succeed. They founded a new fine Swiss watch brand. The market for hand-made, high-value mechanical watches was dying. They were very young. And not even Swiss, but Dutch. Two decades later, Frédérique Constant is one of the main success stories within the Swiss watch industry. The company grows 25-35% annually. In 2010, with a team of just 100 people, Frederique Constant expects to produce and sell over 100,000 watches in 90 countries.
The overriding factor for this success has been Passion. Passion that made Peter & Aletta evolve from lovers of fine watches into global producers. This is why the company slogan has always been ‘Live your Passion’. And why for the third time, Peter & Aletta are proud to announce the Frederique Constant Passion Awards. Through these awards, they personally aim to reward charitable organizations that are driven by Passion, and celebrate and support their entrepreneurial success. The Passion Awards have evolved in to an institution through which Frederique Constant gives back to society, and namely to people that are less fortunate.
Winners of the previous editions of the Frédérique Constant Passion Awards are Dr. William Novick of the International Children’s Heart Foundation and Mrs. Laura Cotton of the Paint a Smile Foundation.
After two memorable editions in Geneva, this year the city of cities was chosen for this very special event: New York. The prize in 2010 will include a generous donation of USD 50’000,- towards the winning charity, as well as Frédérique Constant timepieces.
The check handover will be part of the exclusive, celebratory Passion Awards for Charity dinner, hosted by Peter & Aletta Stas, and taking place in New York City on June 29th at Cipriani Wall Street. There, celebrities and other Friends of the winning charity and of the brand, will witness a presentation as well as enjoy a culinary supper.
Live your Passion
I am not sure if you remember me or not, but my brother and I met you in Bloomingdale’s New York (59th Street) a few weeks ago. We picked out a watch from you for our retiring employee who had been with our company for over 40 years. We ended up selecting the Heart Beat watch and I just wanted to let you know that he absolutely LOVED it. He wears it with such pride. Thank you so much for making the process so easy and for all your help. It is much appreciated.
If you are ever in New York again, please feel free to stop by our showroom. It would be a pleasure to see you again.
I hope you are well and wish you all the best for the new year.
Frederique Constant is proud to announce its partnership with one of the top department stores in the USA: Bloomingdale’s, founded in 1860.
Just in time for Christmas 2009, Frederique Constant timepieces will become available in the Fine Jewelry & Watch department of selected Bloomingdale’s stores in New York City (59th Street), Florida (Aventura) and California (San Francisco Centre & South Coast Plaza).
On December 2nd 2009, a unique event will take place in New York City. On that day, Frederique Constant Founder & CEO Peter Stas will host a Master Class at the New York Institute of Technology, on building a successful international watch company. Read more…